In some countries in Asia, devices are not neccesary tied to a particular carrier/isp. Consumers can buy the phone from any phone dealer and choose whichever carrier that tickles their fancy.
So diff country has different pricing sweetspots. If the liquid is priced about usd50 or less than a HTC Hero, it might end up being a very popular phone. CPU wise its pretty much top of the foodchain now. The snapdragon is certainly snappy running the current donut but i'm sure when it launches every owner will be looking for ways to put Android 2.0 on it - i certainly will.
No one can deny that Android is the next 'big' thing. It took them all just a year with only a handful models to get from 0% to <4% total smartphone market share. I'm sure you can deduce the rest down the road.