Hmm.. I don't think I am unbranded. The lock screen has Telus on the slider, and the notifications bar has Telus on it. I don't think I am unbranded, but I did install that RUU mentioned above.
I want to do this (Apps2SD+) soo bad, but I want to at least remain branded so that if I happen to bring it back to Telus, they won't be able to (easily) discover a rooted / unbranded ROM.