Incredible looks like the Bravo with capacitive buttons to me from the front.
I think you need to look at these different phones as having interchangeable parts like if you build your own PC. One phone may have a different cpu, so they have different drivers loaded in the OS for that. Another might have a different radio/antenna (think NIC card) , different drivers for that. Different buttons (keyboard drivers). Screen difference (monitor drivers). The outside shell is just a molded case, everything else they can swap in and out without a huge deal. Once everything is finalized they just make adjustments to the assemble phase as needed.
The only part we see is the aesthetics and we make a big deal about it, but it probably isn't a huge deal for them to make changes when google or verizon is making big orders for their needs.
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