This was one the herp derps at vzw were totally stumped on (surprised?):
When syncing your contacts, to remove the garbage contacts that gmail pulls through, simply tap at the very top to choose which contacts to display. If this option isn't at the top of your contacts screen, you probably are set to "all contacts". Open up how you normally would in your display contacts options, and select whatever you have synced up (gmail) then try again.
For some reason, I believe the phone after time, sorts out your contacts for you, only displaying those with numbers. I cannot seem to get mine to display all the loose data as well as solid contacts.