I use it as a "direct dial" number and have it set to ring my real office direct dial and my cell phone. It's great for working from home. I give it out to my business contacts so that I can get calls seamlessly at work and when I work from home. I have the GV dialer set to ask me whether to place a call using GV or not. When it dials with GV, it uses a local number that I originally thought would change from time to time but it turns out that it's the same number each time so I put it in my friends and family call list. Thus, outgoing calls using GV are airtime free. If you set GV to show your GV number on the caller ID and then put your GV number in your friends and family list then incoming calls to your GV number are airtime free. As a result of all this, all my business calls, both incoming and outgoing are airtime free. If you set GV so that an unanswered call to your cell number is forwarded to GV, then you get free visual voicemail. I've been able to drop my cell plan minutes as a result of GV.
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