The lust of Android is easy to explain.
For Phone manufacturers
One-time, fixed cost to implement. Zero per-unit costs. Lots of community support. Great name behind the OS. Usability is very high (Android is easy to use). Market is large (thought not huge), and likely to grow fast. Google name is great credibility.
For Carriers
Same as for manufacturers, plus it's easy to "brand" the user experience (some OEMs are doing this, but more carriers). Try to make WinMo look like something other than WinMo!
For Developers
Drop-dead simple development, great features, anticipated growth of the user base.
@Klaymen: waiting for a Galaxy is time well spent, IMO :-)
Scott
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