By accident or design, Google certainly seem to be benefiting from the age old adage :-
"Any publicity is good publicity.
(also There's no such thing as bad publicity.)
said to emphasize that it is better that something receives bad publicity than no publicity at all."
(Definition of Any publicity is good publicity. from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)
Does it really matter what they call it?