Occasionally one will be lucky and a build will work. More often or not though one must have the correct ROM, that's specific to the device. Sometimes they are actually the same device, but sold under various brand names and designations.
Non-booting/bricking is a common problem with some of these cheap'n'nasty Chinese MIDs though, because the software can be buggy and may become corrupted.
The People's Guide
to Android in the People's Republic.
Honorary Grand Poobah Shenzhen University English Corner.
There are nine million bicycles in Beijing.
There are nine million Androids in Shenzhen.