I think Samsung are really trying to hurtle the S3 at the iPhone market now. The design is so much less function, and more look orientated.
iPhone = Glass which seems innovative but smashes when dropped.
S3 = Plastic, but the smooth kind of plastic. They say its "Hyperglazed" meaning it doesn't scratch as easy. What happened to the rough plastic for grip? (Found in S2 and GNEX) Hyperglaze/Pebble like = more drops (But iPhoners don't care)