I can see pretty much all sides of the block for the Time story. The mother doing what she feels is right. The kid possibly facing problems with peers when he is older. Society being a bit weirded out because it doesn't follow the traditional thinking.
I think that one of the comments I heard on TV made a very good point - we have placed so much sexual innuendo on breasts that their original use has become something taboo to do outside your own home. I don't think a woman should just pull them out in the middle of a park but for feeding purposes, if done in a respectful manner, should not be cause for a media circus.