So I am guessing certain apps will be "Ouya Optimized" much like some apps on Amazon are Kindle Fire optimized. Also some games are only available on the Fire and not compatible with mobile devices. I see this type thing happening.
COMPLETELY agree that those people complaining about FF3 being $14 will complain about high prices and/or lacking cheap titles. Square Enix is supporting the system... look for more $14 titles. Square will set the bar on "quality" app prices from big publishers IMO.