While I don't disagree with them putting a cap on their service, the can do whatever they want to do, but don't call it unlimited if there's a cap.
And while 10Gb might seem like a lot for browsing, if thats all you do you'll never hit the cap. But now add YouTube (& other videos), email attachments for work (I routinely send and receive multiple 10mb+ pdfs a day), or maybe you stream audio from a radio station or podcast.
It becomes very easy once you start using the data service a lot.
I dread the day where i have to attempt to upload a large file for work through my phone because i don't have regular internet access.
