Originally Posted by mikedt
Very annoying and intrusive though, if a game is showing full page ads when you're not even playing it. If you're getting popup ads on a PC, it's usually because it's infected with malware. IMO far more intrusive than the AirPush notification ads, and I would consider this malware.
I agree 100%. So far I have been lucky not to experience any ads even while not using an app or playing a game. But I've had the worse experience with Sims Freeplay. The full-page ads "worked" better than the game. Each time you would do anything in the game, it goes into a "pause" state, then loads the full page ads, then you have to "back" out of it just "Wait" even more for the game to reload.
Imagine this on devices where a user has limited data. Eats it right up!