Thread: Why Romney Lost
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Old December 6th, 2012, 06:24 AM   #50 (permalink)
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The challenger is always going to be more negative though. The incumbent has a track record. All he has to do is tout his track record and tell everyone how awesome he is whether it's true or not. The challenger has to come out and say that the incumbent sucks and he can do a better job. That's a negative campaign right from the start.
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