Samsung is the only one I've seen advertise independent of carrier. I have seen carriers push phones - Sprint had the EVO, and Verizon the Droid. Everyone else seemed to push various phones depending on the audience. I've seen Windows phones, iPhone, and Androids in all ATT spots. MS is doing the Windows phone, but MS is also pushing the OS. Actually, I think LG just put out its own commercial. I've seen it twice lately.
I remember seeing independent ads for Sony Ericsson, Palm (original Treo) and Nokia.
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