View Single Post
Old March 15th, 2013, 02:04 PM   #2001 (permalink)
Senior Member
mak916's Avatar
Join Date: Apr 2010
Location: Sacramento, CA.
Gender: Male
Posts: 1,079
Device(s): GS3, Photon 4G, 3VO(WiFi ONLY), Nexus 7
Carrier: Sprint

Thanks: 211
Thanked 265 Times in 206 Posts

Originally Posted by drexappeal View Post
Location, size, type, bid...many factors. In this case, I'd say LG paid more, since it's in Time Square.

Funny thing is, I don't know if it was the greatest strategy. The billboard looks way too similar to the official S4 billboards, so people might just look at the big number 4 and wonder why the heck there are 4 different ads promoting the same, it might have the counter effect of driving people to wait for the S4.

If I were LG, especially considering they'll be updating the Optimus G later in the year, I would've asked all of the US providers to do a limited time price drop and instead of the tagline, "LG Optimus G is here 4 you now", I would have doubled it up:

"LG Optimus G is here 4 you 4 Free NOW"

That might have drawn some people to swoop up some Optimus G's instead of waiting for the S4 in a month.
Funny you mentioned the fact that the LG billboards looked like the Samsung billboards. I had to look twice at the pictures to really see the difference.
mak916 is offline  
Reply With Quote