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Old March 15th, 2013, 02:04 PM   #2001 (permalink)
mak916
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Quote:
Originally Posted by drexappeal View Post
Location, size, type, bid...many factors. In this case, I'd say LG paid more, since it's in Time Square.

Funny thing is, I don't know if it was the greatest strategy. The billboard looks way too similar to the official S4 billboards, so people might just look at the big number 4 and wonder why the heck there are 4 different ads promoting the same product...so, it might have the counter effect of driving people to wait for the S4.

If I were LG, especially considering they'll be updating the Optimus G later in the year, I would've asked all of the US providers to do a limited time price drop and instead of the tagline, "LG Optimus G is here 4 you now", I would have doubled it up:

"LG Optimus G is here 4 you 4 Free NOW"

That might have drawn some people to swoop up some Optimus G's instead of waiting for the S4 in a month.
Funny you mentioned the fact that the LG billboards looked like the Samsung billboards. I had to look twice at the pictures to really see the difference.
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