The First is going for $100 on ATT, with lower specs than the One.
You can disable Facebook and get a stock Android, not Sense, phone for cheap. Great move by HTC. They ought to sell quite a few.
We have threads in the Lounge on it and Home and a First forum to discuss more details on that.
And they're also releasing a Sense version of the same phone.
Those following announcements have known all along that HTC will be producing more phones this year than just the flagship One.
By definition, flagship means that you have a fleet ok.
If you want a nice dual core 4.3" phone, the First or its equivalent may be the phone for you.
If you want the One, it's far better.
I don't believe that there's any cause for controversy or alarm here.
rivera - long time no see!