It's one of the many reasons I turned Blinkfeed off by putting a launcher on the phone. Selecting 'Football' does not give what us UK customers think it will but includes American Football in there as well.
the day we can incorporate our own feeds into Blinkfeed is the day i'll think about removing the launcher, but only as long as they allow us natively to have another row of icons on the home screen too. Seriously? 4x4 on a screen that will happily support 6x6 is just silly. So much free space wasted. Why stock ROMS don't allow us to do things like this is beyond me.