Yes but it depends on what apps we're talking about. Specifically 3d games & cloud apps require a lot of data cache that is usually in the internal storage. Those are the apps that are getting bigger.
Both the content being pushed and marketed by providers, and hardware feature sets are counterintuitive to the storage that is being offered.
Still when all said and done, root cause here is our carriers should be offering choice. That seems a better option than misleading customers about apps on sd cards.