Expecting my S4 by mid week. Excited for sure. Currently using iP5. My son will be inheriting it as 'gift'. I love the iP5 experience overall, but it gets 'flat' fast.
The 'open' platform of Android keeps brining me back. Always like the expandable memory and customizable camera features.
I choose Samsung because their features, although labelled gimmicky by some, have a cool factor IMHO. The drawback is the plasticky feel. Although the S4 has more aluminum on the contour, the back is still 'cheap'. I am interested in replacing the 'backing' with aftermarket aluminum replacements. These will definitely give the device a more 'pro' or 'elegant' look. I am aware that they compromise the NFC in most instances. We shall see.
"It's all about 'YOU'.