Well... the only justification I can make is that 2 bills is easier to lay down for a lot of folks than 3 bills is. Yes, the Maxx is really the way to go if you can afford it. But if you can't, the Ultra isn't a bad phone. And personally, between the Moto X and the Ultra, the Ultra wins hands down. If just on screen size and the Ultra's capacitive nav buttons alone.
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