Comments on the news blogs are erupting into flame wars over it.
My takeaway was some people are uncomfortable with the change to product placement but don't know why, while others are defensive of Google out of habit and don't know why.
Schmidt and Rubin gone, Page promised when he took over that Android would be about Google's goals now.
I neither like nor dislike it, I'm just getting numb to anything that Larry and company think up next.
Ad blockers in Play Store gone, Gtalk retired in favor of Hangouts (catastrophe), and now a Nestlé commercial built-in to my next operating system.
With the recent shift by Hugo Barra to Xiaomi, I really expect to see one of their phones on the Spank network before we ever see another Nexus.
I'm about ready to embrace MIUI.