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Old September 11th, 2013, 05:17 PM   #34 (permalink)
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Apple’s strongest horse in this race is the puny letter ‘i.’ They have an iphone, we just have a this phone or a that phone. They have an ipad, we just have a this or a that pad. So the hypnotized believe that nothing has any value if it doesn’t start with a lowercase letter. If Google wanted to get their marketing in gear, they could exploit their own letter: gpad, gphone, gmail, gdrive, gmaps, gtower, and so on.

Apple’s marketing consistency is all they have right now – knock it down and they’re done.
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