Apple’s strongest horse in this race is the puny letter ‘i.’ They have an iphone, we just have a this phone or a that phone. They have an ipad, we just have a this or a that pad. So the hypnotized believe that nothing has any value if it doesn’t start with a lowercase letter. If Google wanted to get their marketing in gear, they could exploit their own letter: gpad, gphone, gmail, gdrive, gmaps, gtower, and so on.
Apple’s marketing consistency is all they have right now – knock it down and they’re done.