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Old September 14th, 2013, 04:43 PM   #128 (permalink)
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Link: After its disastrous Exynos 5 Octa, Samsung may have lost Apple's A7 contract to TSMC

This is a bias article in favor of Apple. But, it does bring up some interesting stuff:

"Imagine the field day tech punditry would have if Apple built even a low end phone with a Qualcomm Snapdragon. Now imagine if Apple floated out its iPhone 5s in some markets with something other than the A7 due to cost constraints. Yet when Samsung, a chip fabricator, did this, it was seriously praised for seeking out new sources of components, and nobody cried foul over the marketing blitz for a chip that was left out of the device in the country where it was launched.

Outside of backwards land, the Exynos 5 Octa was such an expensive failure that Samsung couldn't handle eating its own dog food within the most competitive market of Apple's home continent. It's not just big and inefficient, but appears to represent a dead end direction in mobile technology. It's also failing to deliver any appreciable difference in performance to the extent that Samsung felt comfortable swapping it out with a more pedestrian Snapdragon in order to make the Galaxy S4 price more approachable. And sales were less than impressive despite this marketing bait and switcheroo.

... there was Samsung's immediate reaction to Apple's A7 unveiling, where its co-CEO jumped to assure the media that it too is working on a 64-bit chip and will have one in its next smartphone at some future date, without really explaining why, apart from the obvious reason.

"Not in the shortest time," Samsung's co-CEO Shin Jong-kyun said, "but yes, our next smartphones will have 64-bit processing functionality."

Incredibly, this announcement garnered none of the frothy "64-bit is a hoax!" reactions from the media. When Samsung promises vaporware, it's serious stuff. When Apple delivers technology, pay no never mind! It's witchcraft after your soul!"
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