Even before smartphones carriers began adding various "services" to enhance their revenue. Therefore by the time smartphones arrived it was common practice.
The fierce determination, unbridled narcissism and raw aggression of Steve Jobs served to strip away that practice on iPhones only. While seen as a great advantage by some, it's never hindered my experience with any phone.
Remember there's no problem that can withstand the assault of sustained thinking. Suitable workarounds have been the solution for me.