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Old November 4th, 2012, 07:08 AM   #1 (permalink)
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Default Current global market share? (Not just Q3!)

Hi all,

Quite new here - recently moved from iOS to an SGS3 so found this place whilst looking to answers to pre-purchase questions. Certainly my first post outside of the S3 forum, so hello!

I'm looking for the current total global market share of Android, iOS and the others. Unfortunately I'm Googling this at the close of Q3, so Google is promoting the trending stories to the top - all of these are specific to Q3 sales! I need the total global share.

If anyone could help me out, I'd hugely appreciate it. Credible source preferred over Wikipedia, since it's for citation.

Thanks in advance.

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Old November 4th, 2012, 07:35 AM   #2 (permalink)
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I hoped I'd made it clear that I didn't want stats specific to Q3.
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Old November 4th, 2012, 07:36 AM   #3 (permalink)
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Wow. This would require some adding up.
The smartphone market share is constantly expanding so attempting to average percentages would be futile.

I think the best you could do is get web usage data. I know you wouldn't prefer Wikipedia as a source, but because this is web traffic data from Wikipedia it's 100% accurate. Also because Wikipedia is universally used across all OS's
Wikimedia Traffic Analysis Report - Operating Systems

However, we know that Android has been consistently outselling iOS for years, so this won't gauge anything really.

Problem is, no one wants to give their full sales statistics except Google who know they're doing well. Even if they did a lot of these stats are sales to vendors like Best Buy and not actual consumer figures.

The closest (maybe) you might be able to get is the total of 2011 figures, these sales (as most phones nowadays are on 18 - 24 month contracts) will be slap bang in the middle of 2010 and 2012, but again, hazy.
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Old November 4th, 2012, 07:51 AM   #4 (permalink)
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Thanks for the reply - I'll have a look into that.

I had considered looking at web traffic, but iOS seems to dominate that for whatever reason so it's not a reflection on market share. I think I'll stick with 'over 50%' and find a source with that figure since it's only gone up since then!
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