February 8th, 2013, 12:57 PM
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#4 (permalink)
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The problem here is that Google has less of an incentive than Apple to force retailers to do anything. Google makes Android, but has nothing to do with the production, sale, or profit made from Android phone hardware (except the Nexus line, and even then the products are produced by partners). Apple, on the other hand, controls the whole experience from software to hardware, and has a more keen interest in the sale of its hardware, which it directly profits from.
Do you know what, if any, difference there is between the margins your retailer makes from selling iPhones vs. selling Android phones? I would think that with an appeal to a economic market, the profit margin might be less for most Android phones. There is probably also an added incentive simplicity: if they sign up people with contracts to a given provider, they get a cut. Pretty much all iPhones they sell will be sold with a contract, and they don't have to differentiate phone to phone. Android phones may sell without a contract, and even if they sell with one, they have to train more people about more phones.
There's a reason Android is the platform of customer choice. In order to make such a choice, though, it might be incumbent on the customer to inform him or herself.
We will need to wait and see some solid numbers come out on the Nexus 4, however. If it turns out that despite the launch flops, the Nexus 4 sold like hotcakes from both Google and T-mobile, retailers may well sit up and take notice.
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