July 29th, 2010, 03:30 PM
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Google’s Mobile Ads Get More Location-Aware
It looks like some of the new formats Google showcased at Google I/O are starting to make their way to the mobile ad-space. Display ads can now bring geo-targeted marketing to mobile browsers and apps. Advertisers simply check a “location extension for display” box and will utilize the mobile device’s location-sensing abilities to provided targeted [...]
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