Thats how all their ads are now though; shortly before i upgraded i was talking to a sprint rep and she said they really dont see that many of any single phone back for repairs with their current lineup. so it makes sense to advertise more than one phone in the ads, also remember it IS a sprint ad.
for a while though it felt hopeless, with both sprint and HTC advertising the hero ><
I doubt samsung will advertise the moment, they seem concentrated on the behold II (understandably, its android + their personilization)
EDIT: also, watching sprint CES thing, calliendo even mentions the moment