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Old November 25th, 2012, 09:09 AM   #1 (permalink)
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Default Why so little advertising support for the DNA???

...It almost seems as if Big Red wants to keep this not-so-little gem a secret. When they introduced the iphone 4/4s/5 or the GS3 or the Note/Note2 it seemed like all you could see on TV were ads for these devices. Not so much as a blip with the DNA. This thing should be positively huge but no one even knows about it (inculding many Verizon employees...lol)

Or was all that advertising directly from Apple and/or Samsung and HTC just doesn't have the budget to support their devices in the media like Samsung?

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Old November 25th, 2012, 09:40 AM   #2 (permalink)
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Originally Posted by PsychDoc View Post
...It almost seems as if Big Red wants to keep this not-so-little gem a secret. When they introduced the iphone 4/4s/5 or the GS3 or the Note/Note2 it seemed like all you could see on TV were ads for these devices. Not so much as a blip with the DNA. This thing should be positively huge but no one even knows about it (inculding many Verizon employees...lol)

Or was all that advertising directly from Apple and/or Samsung and HTC just doesn't have the budget to support their devices in the media like Samsung?
It seems this way with all HTC phone Verizon sell,same thing happened when the Rezound came out last year.
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Old November 25th, 2012, 10:11 AM   #3 (permalink)
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It seems this way with all HTC phone Verizon sell,same thing happened when the Rezound came out last year.
I tend to agree.

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Old November 25th, 2012, 11:37 AM   #4 (permalink)
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Originally Posted by lou61166 View Post
It seems this way with all HTC phone Verizon sell,same thing happened when the Rezound came out last year.


I agree...... when the Rezound came out there was little to no advertising outside of one ad featuring Beats...... but nothing on the specs of the then might Rezound........ I have yet to see any ad of any kind for the DNA.... This phone rocks......
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Old November 25th, 2012, 12:25 PM   #5 (permalink)
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Usually VZ advertises the hell out of their Droid line, so I'm surprised they aren't pushing this phone. Samsung usually handles their own, same with Apple, but I really thought the release date of the Note being the last of the 4 was intentional to give VZ time to push the DNA.

The last HTC I can remember VZ really pushing hard was the Thunderbolt..
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Old November 25th, 2012, 12:40 PM   #6 (permalink)
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I was at a best buy and they dont even have this phone there still. Kinda sad.
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Old November 25th, 2012, 12:56 PM   #7 (permalink)
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I was at a best buy and they dont even have this phone there still. Kinda sad.

As in not there at all or as in sold out?
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Old November 25th, 2012, 01:16 PM   #8 (permalink)
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As in not there at all or as in sold out?
didnt ask, but theres no display model, no spot for it at all. not a single sign about it either. if i didnt know what i was looking for, theres no hint the phone even exists. yet there was iphone and galaxy s displays everywhere. and then 2 random droid displays on the way out for the razr's
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Old November 25th, 2012, 02:29 PM   #9 (permalink)
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Its all about perception. All the phone sites have been dogging HTC and no one wants to stick their necks out massive marketing campaign incase it flops.
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Old November 25th, 2012, 03:08 PM   #10 (permalink)
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The Samsung Galaxy S3 has been out for a over four months now and their advertising campaign seems to have reached a crescendo in just last couple months. I don't watch tv so I'm mainly talking about internet and billboard/busstop advertising. (The S3 is heavily advertised at busstops here in San Francisco)

HTC has plenty of time for an onslaught of marketing.
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Old November 25th, 2012, 06:15 PM   #11 (permalink)
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In the droid line, Verizon sold their souls to Motorola.
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Old November 25th, 2012, 07:16 PM   #12 (permalink)
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I'm surprised to see that Verizon hasn't pushed out any commercials for the DNA. My One X on at&t has about 5 different commercials that are seen randomly.
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Old November 25th, 2012, 07:24 PM   #13 (permalink)
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For a while, on the DNA on the Verizon website in the scroll; it wasnt even the DNA shown... I laughed a bit at that.
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Old November 25th, 2012, 09:08 PM   #14 (permalink)
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The Verizon store near my place doesn't even have the phone yet. Nothing, zippo? What's up with that?

This phone is the first one in the US with a 1080p screen display, it should be all over the place being promoted.
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Old November 26th, 2012, 12:15 AM   #15 (permalink)
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Good. Maybe that's why we got the DNA for $199 while the Samsung Note II is $299

HTC don't advertise much. Word of mouth works for them! :-)
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Old November 26th, 2012, 04:20 AM   #16 (permalink)
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People know about it in Southern California apparently. Went to try and get one Saturday and they were sold out. Not only at my store in Anaheim but every Verizon store within a 100 mile radius was sold out. I called about 30 stores myself just to double check and many said they sold out by Friday. They had to order me one, I will have it Wednesday!
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Old November 26th, 2012, 06:26 AM   #17 (permalink)
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Well at the unveiling, Verizon said this was going to lead their holiday lineup. It is featured front and center on their site, and the in-store Droid kiosk has a huge picture of it.

Plus their black-friday mailer had a whole page devoted to it. But their commercials were dedicated to the black friday deals. I think this week though, you will start to see DNA commercials.
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Old November 26th, 2012, 09:10 AM   #18 (permalink)
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Originally Posted by climberman View Post
As in not there at all or as in sold out?
Both of the Verizon stores near me said that Verizon had not sent them any DNAs yet, so I had to have them order mine (this was last Wednesday, and my DNA won't be here until Tuesday at the earliest )

I don't know if it has anything to do with them being independently owned or what
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Old November 26th, 2012, 09:33 AM   #19 (permalink)
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Both of the Verizon stores near me said that Verizon had not sent them any DNAs yet, so I had to have them order mine (this was last Wednesday, and my DNA won't be here until Tuesday at the earliest )

I don't know if it has anything to do with them being independently owned or what
Weird, all corporate stores should have them. The little spin off's maybe not.
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Old November 26th, 2012, 12:19 PM   #20 (permalink)
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Both of the Verizon stores near me said that Verizon had not sent them any DNAs yet, so I had to have them order mine (this was last Wednesday, and my DNA won't be here until Tuesday at the earliest )

I don't know if it has anything to do with them being independently owned or what
Those must not be corporate Verizon stores then.
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Old November 26th, 2012, 06:41 PM   #21 (permalink)
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After the Nexus 4 debacle, I'm seriously considering taking the plunge and snatching up a DNA!
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Old November 26th, 2012, 06:56 PM   #22 (permalink)
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After the Nexus 4 debacle, I'm seriously considering taking the plunge and snatching up a DNA!
I am pretty sure you won't be disappointed. All the guys are jealous of mine
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Old November 26th, 2012, 07:00 PM   #23 (permalink)
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Just went to Best Buy mobile. No DNA on display over there.
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Old November 26th, 2012, 07:05 PM   #24 (permalink)
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I am pretty sure you won't be disappointed. All the guys are jealous of mine
I'm on the fence, just got back from the Verizon Corp store in the mall and was playing around with the demo for about 20 min...

Only issue I was able to find was the call quality was a little low and not super clear? How's your call quality and volume?
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Old November 26th, 2012, 07:15 PM   #25 (permalink)
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Just went to Best Buy mobile. No DNA on display over there.
That's just so crazy for a device like this...
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Old November 26th, 2012, 09:40 PM   #26 (permalink)
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I'm on the fence, just got back from the Verizon Corp store in the mall and was playing around with the demo for about 20 min...

Only issue I was able to find was the call quality was a little low and not super clear? How's your call quality and volume?

Good question....... had a bit of 'can't hear you' responses on a few calls the first few days....... discounted the ones from my parents who are a bit hard of hearing....... and realized on the others that I was not placing the (larger) phone where my own mouth could enunciate....... think this is just getting used to phone placement in my hand as it is...... after all....... a 5 inch large unit.......
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Old November 27th, 2012, 01:08 AM   #27 (permalink)
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Originally Posted by lou61166 View Post
It seems this way with all HTC phone Verizon sell,same thing happened when the Rezound came out last year.
I dunno, I remember seeing Rezound ads almost all the time on TV with the guy walking and everything exploding behind him.
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Old November 27th, 2012, 01:59 AM   #28 (permalink)
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Just went to Best Buy mobile. No DNA on display over there.
Best buy is not selling them yet.
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Old November 27th, 2012, 03:52 AM   #29 (permalink)
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Only issue I was able to find was the call quality was a little low and not super clear? How's your call quality and volume?
No issues here with calls or volume.
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Old November 27th, 2012, 04:27 AM   #30 (permalink)
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Yeah calls have been fine for me. So I figure we should be seeing a DNA commercial soon. Anyone seen one yet?
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Old November 27th, 2012, 04:43 AM   #31 (permalink)
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I figure we should be seeing a DNA commercial soon. Anyone seen one yet?
I haven't yet.
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Old November 27th, 2012, 04:55 AM   #32 (permalink)
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There is an HTC promo video on YouTube. It's pretty bland, but one of the comments is hilarious, said it's called the DNA because it was created by injecting Chuck Norris' DNA into an iPhone
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Old November 28th, 2012, 10:07 AM   #33 (permalink)
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i did not see this posted. this might shed some light on the lack of marketing for this and all htc products. (HTC turns to new marketing chief | Mobile - CNET News)
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Old December 5th, 2012, 03:40 PM   #34 (permalink)
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i'[m surprised as well. the phone can kick some s3 ass
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Old December 6th, 2012, 05:52 PM   #35 (permalink)
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Just found this, enjoy!
Verizon Commercial - Droid DNA "Hyper Intelligence" - YouTube
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Old December 6th, 2012, 06:45 PM   #36 (permalink)
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I actually saw this on tv today. Cool commercial, Verizon usually makes good ones. Maybe that's where all the money they scalping us for now is going.
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Old December 8th, 2012, 07:37 AM   #37 (permalink)
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And the funniest thing is there's not even a mention of what is arguably the phone's most important selling feature(s) -- the 5" 1080p display!?

That's kind of like Ferarri not mentioning that the car they're advertising is fast.

http://www.androidguys.com/2012/12/06/verizons-droid-dna-hyper-intelligence-ad-forgets-to-mention-5-inch-1080p-display/
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Old December 8th, 2012, 09:46 AM   #38 (permalink)
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Classic Droid commercial. Heavy on sci-Fi, light on features.
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Old December 8th, 2012, 12:51 PM   #39 (permalink)
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Originally Posted by ptco911 View Post
In the droid line, Verizon sold their souls to Motorola.
That's kinda sad.

After upgrading from the original incredible to the DNA, I can say that I'll probably be upgrading to another htc if verizon has another amazing one in 2 years.
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Old December 8th, 2012, 03:40 PM   #40 (permalink)
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i have never understood why anyone would spend money to advertise somethign like the iphone....or to a lesser degree the latest and greatest android phone.

There is SOOOOOOOOOOOO much internet buzz for any phoen that gets released...why spend money to do whats already being done for free.

i dare you to name a single person who buys, or would buy the DNA that does not have access to the internet...and is able to be online looking at phones and not see the DNA.
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HTC has broken the boundaries again with the DROID DNA. This 5-inch behemoth comes to compete directly with the Galaxy Note 2, but what gives it the edge over the popular Samsung device? Well, this guy has a full HD 1080p display. Mix that with a p... Read More



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