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Old December 4th, 2012, 11:51 PM   #1 (permalink)
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Default They're finally pushing the DNA

When I was in Verizon today getting my new sim card, I noticed the DNA is now the first phone you see when you walk in. The Razr Maxx HD used to have that spot. And the poster is now featuring the DNA. I took this pic with my DNA of course.
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Old December 5th, 2012, 06:07 AM   #2 (permalink)
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My store had that one up on launch day... I am still waiting for the first commercial though. I figured I would see some during football this week, but no go. (Unless I missed it).
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Old December 5th, 2012, 07:44 AM   #3 (permalink)
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If HTC really hopes to make a dent in the stranglehold that Samsung and Ammple now have on the smartphone market they either have to:
A - Dump millions of their own dollars into a glitzy ad campaign pushing the DNA or
B - Push Verizon to (perhaps jointly) advertise heavily for the DNA.

As Vz locked them in to an exclusive contract with the DNA it would seem that for now, option B would make more sense but in either case HTC needs to recognize that it's going to take a major move on their part to play in the first tier with the big boys.
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Old December 5th, 2012, 08:24 AM   #4 (permalink)
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Looks like HTC brass has finally noticed how far behind they are in marketing. Saw this the other day. Not too surprising.

HTC hires new marketing chief in bounce back hopes | ZDNet
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Old December 5th, 2012, 08:53 AM   #5 (permalink)
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HTC's lack of marketing for the DNA isn't indicative of their marketing across the board though. When the Thunderbolt came out, I saw commercials for that every five minutes, and now I see commercials for the One X+ pretty regularly. I think HTC just kinda waits on the carrier to promote their phones, and if the carrier doesn't put much effort into it then nothing happens.

That said, I'm not really sure why Verizon is so hush about this phone. It has it's drawbacks but some of the specs you get for the pricetag would make this phone a real winner with the casual user.
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Old December 5th, 2012, 01:00 PM   #6 (permalink)
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Found a Verizon commericial for the DNA:



They said at the unveiling that they were getting back to the roots of the Droid branding with this phone, and I would tend to agree.
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HTC DROID DNA
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HTC has broken the boundaries again with the DROID DNA. This 5-inch behemoth comes to compete directly with the Galaxy Note 2, but what gives it the edge over the popular Samsung device? Well, this guy has a full HD 1080p display. Mix that with a p... Read More



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