When I first saw this watch, I thought 'have to have it'. After doing some reading, I'm becoming a bit concerned that burn-in of the OLED screen could be a big drawback of jumping in this early. As others have said, $250-300 watch could make sense, if it lasts several years for primary function (smartwatch) and years after that with secondary function (just a watch). Given the OLED display, it will probably show signs of burn-in after at most 1 year. If it came with a few replacement screens that's one thing, but it most likely will not. Deal breaker?