I hate the carrier pre-installed apps, the ones you can't remove w/o rooting your phone. I didn't want to do that on my business phone (Hero.) So I needed to find a way to stop them and keep them down. I have used AndroidMate and Advanced Task Killer, but the apps just kept reloaded eventually or on restart. So I figured I'd try this. It works flawlessly and simply. Set it up, choose what to kill, and let it do it's magic. I haven't tried the donate-ware version yet, but I probably will just to lose the ads and to support the developers.