You are at Best Buy because you're more of a "hands-on" person and like to play with the devices there. You stroll up a nice camera you like but you see the price tag and obviously know there has to be SOMEWHERE you can get this for a lower price. That is where this handy app comes in. With this app you basically scan the bar code on the product box and in a matter of seconds (of course depending on the coverage area) you will have a page in front of you telling you the different vendors that offer this product and the price it goes for. How can you go wrong? Instead of fumbling through thousands of pages newsletters and the Sunday newspaper, you can just look on your phone at any time! Personally, this has saved me more than enough money. Let me break it down for you here: 1. The app is FREE. - How can you go wrong with something you don't pay for and provides you a service like this. 2. The app is FAST. - This app loads pretty quickly on my Motorola Droid and loads even better on a HTC Droid Eris. It gets the job done. 3. Who doesn't love saving money? - In these terrible economic times, who doesn't want to pinch a penny here and there. This app let's you easily do that without having to fumble with writing down the model number, going home, and then looking it up online. 4. Convenience. - You can literally do this from anywhere (as long as you have a signal that is). I doubt the store you're at will tell you where you can get their product for cheaper. The more uses you find for this app, the more enjoyable shopping will be for you!