I went to my local Best Buy today and signed up for their (somewhat new? not sure...) rewards program. I went home and activated it on their website and found a coupon for the Incredible for $15 off the purchase of the phone. It's not that much, but I plan on spending the money on accessories. Here it is. *Disclaimer: Since this is a rewards program discount, you may have to be a part of the program to use the coupon. I think this is implied in the text of the coupon. I haven't used it yet, so I can't confirm this. I plan on buying the phone there within the next few days (it expires on 5/15), and I will update this thread when I find out. However, you may be able to sign up for the rewards program at the register, have them scan the card, and then use the discount. Again, I do not know the process, so I can't confirm this.