Firstly, is this still the case or has VZW changed it? That if i buy the phone outright at full cost, I will not need to change my current plan? Assuming it is ... can someone tell me how it makes sense? I remember reading on here that a few folks were considering it, I just dont see how it is even remotely logical. Right now we avg 2gig per month combined for my wife and I. If we change to the 4gb plan we save like $25 a month i think it is. $500 out of pocket for the upgrades to SG3 If we happen to not only go over our 2gb avg usage, but more than double it .. it will be an extra $15 for the next GB i think? Still a savings of $10 per month. Now considering addition of LTE, and ability to tether my tablet for free ... im guessing ill use more data. But enough to warrant shelling out $1300 to pay for the 2 phones outright, in order to preserve my unlimited plan? I just dont see how it adds up, im assuming im missing something. Does my monthly payments go down if i dont subsidize my phone cost into my plan? What am i missing? $500 vs $1300 out of pocket, is quite a leap.