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Can't afford to pay for the G1 all in one big payment...

My guess is a rent to own/monthly payment option.

Over 2 years it would be about $10 a month for the G1 or any other smartphone. Get people to pay $20 a month let them upgrade every year to get a new phone (resell the old phone as certified used*), and have them extend their contract to last for another 2 years. That way you retain your customers because you get them to reup before their contract is out, and what better way then to give them the latest phone.

*or give the used phone away for free vs. paying for the same phone new (with contract)

Am I right? Huh? Huh? Huh? :p
 
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