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Force deep link to use app store intent, rather than showing intent menu

I'm working on a Fire TV app, and want to deep link to some of our other apps in the Amazon store. This can be done using amzn:// links instead of http:// but it brings up an intent menu to choose either the app store app or kindle app to complete the action.

Is there any way to force it to use a single intent (the app store), and not show the menu, or is it simply a feature of Android that it must be done this way in order to allow the user more flexibility?
 

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