Did a full reset on the Backflip. Motoblur restored everything, including home page customizations, except for the custom apps I installed from the Marketplace. The real advantage here that I see is that the restore is over the air. This is pretty huge. Every other smartphone (include iPhone) required your home computer to resync. This is one advantage to managing your pictures, vids and music in a separate memory space (SD card) than your OS. I'm adding this to my pros list.