Bought one of these for my wife. I'm not a big fan of being locked into limited access. The device isn't really locked down but the OS is heavily tilted to Amazon sources. Before I go the route that eliminates the warentee and root the device I'm looking for advice on optimizing as is. I tried to access the regular Android app market but in the process of setting up the login the app market it got stuck in a loop where it attempts to login and then go back to the previous page where I wasn't logged in. I've a number of apps I use on my infuze that i'd like to install on my wifes 730. However the Amazon App store is like the device and specifially skewed towards making Amazon Money and does make the free apps readily accessable. You can get to them but you need to know what you are doing. My wife has only a minimal IT comfort level thus would easily be frustrated by such a system. I'm working with it and I'm achieving my goals but I figure that there must be those that have found ways to simplify issues and to smoothly get around skewed setups. In particular I find the issues I'm haveing accessing the main Android aps site suspicious in light of how the rest of the device is skewed to amazon only sources.