Help an MBA student out!


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  1. MavGunloc

    MavGunloc New Member This Topic's Starter

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    I'm working on my MBA in Marketing and one of class projects is to analyze consumer behavior on specific consumer products. All I have to do is take an interview with 20 people and analyze the results.

    Sounds easy? Yes and no. I picked the Motorola Android as my product and I can't find enough people to fill the requirements. I just need 10 more people and I'll be good to go. Below is a list of the survey questions that I need answered, please only respond if you own/use any type of Motorola Android (or phone with Android software). I know I'm posting on the Android forums but I thought it would be best to make things clear just in case.

    I need 10 people to respond. You can PM me your answers or post them in the thread but post something in the thread to let me know you're interested and working on it.

    1) How long have you been using a cellular phone?

    2) How many different cellular phones have you used in your lifetime?

    3) What mobile cellular phone provider do you currently subscribe to?
    a. How long have you been with them?
    b. What (if any) other cellular phone provider have you used in the past?

    4) When deciding to purchase a new phone, how long do you research before making a final decision?
    a. Where do you turn to for information about your potential purchase decision (television, friends, the internet)?

    5) What made you choose your current cellular phone?

    6) How much money was the final purchase price on your cellular phone?
    a. Do you feel your purchase is worth the money you paid?

    7) What key features are a "must" for a cellular phone? (Check all that apply)
    a. Touch-screen
    b. Slide-out key pad
    c. Ability to surf the web, text, send e-mails
    d. Wifi connectivity
    e. Download apps
    f. Play music and/or games
    g. Take pictures/video
    h. Watch movies
    i. Bluetooth compatible

    8) Where did you make your cellular phone purchase?
    a. What made you decided to purchase your cellular phone at that particular location?
    b. How would you rate the overall purchase experience? (Extremely satisfied, Very satisfied, Satisfied, Not very satisfied, Not at all satisfied)

    9) Currently, how satisfied are you with your purchase? (Extremely satisfied, Very satisfied, Satisfied, Not very satisfied, Not at all satisfied. Please briefly explain your answer)
    a. Is there anything you would like to see changed/added/removed? If so, what specifically?
    b. What is the most positive aspect of your current cellular phone?
    c. What is the least positive aspect of your current cellular phone?

    10) Overall, how would you rate your experience with your current cellular phone?
    a. Will you continue to purchase phones from this cellular phone provider?
    b. If not, which cellular phone providers would you consider in the future?

    Please answer the following questions for classification purchases only:
    1) Name, age, current city and state of residence
    2) Total annual income
    3) Ethnicity

    Thank you guys for your any help you can offer. I really appreciate it.
     

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  2. Aaronneyer

    Aaronneyer Well-Known Member

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    I Pm'ed you the completed survey
     
  3. lordofthereef

    lordofthereef Well-Known Member

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    1. 10+ years
    2. 10+
    3. ATT - 3 years; have been with TMO and VZW in the past
    4. varies, currently been researching about 2 weeks for next change
    5. Yearly upgradability to new model and resale value
    6. $300. Pricey, but happy with it.
    7. a,c,d,e,f,g,h,i
    8. Best Buy - girlfriend is a supervisor there - extremely satisfied
    9. extremely satisfied; would like to see bettery battery life. Love the quality screen, hate the battery life!
    10. I will continue to purchase phones

    Name: Bela
    Age: 25
    Location: Ames, Iowa
    Income: Prefer not to say
    Ethnicity: white


    Hope that helps! :)
     
  4. reinbeau

    reinbeau Klaatu barada nikto VIP Member

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    Any Android phone?
     
  5. MavGunloc

    MavGunloc New Member This Topic's Starter

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    Yes, any Android phone. My research is on the Android platform.
     
  6. lunatic59

    lunatic59 Moderati ergo sum Moderator

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    Why would you need a name for a marketing survey? And how would a name help classify a technology purchase?
     
  7. reinbeau

    reinbeau Klaatu barada nikto VIP Member

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    I will pm you the personal info.
     

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