Way to screw up Sony. Hardly any public attention is being given to this ZL variant because you decided to release two phones with the same specs, but lavish all your advertising on the glassy backed one so you could market a waterproof gimmick. I actually wanted the ZL more than the Z because it has a smaller chassis but still keeps the same size screen as the Z and the ZL has a more grippy back. But since my carrier won't offer the Z, I don't even have the option to change my mind due to the lack of ZL attention. Now I doubt I'm going to bother buying it at all because you've made so little noise about this product that everyone will ignore it. The developer support for the ZL is probably going to suck. And I'm going to bet you'll provide the Z faster OTA updates than the ZL too judging by how you've handled the launch. On the other hand, HTC is doing it right. One phone, one focus on marketing and support. We all know that both HTC and Sony will probably stop updating the Android OS version on these phones in about 1 year. If I buy the HTC One I'm probably going to stand a much better chance of getting developer ROM's than I will on the ZL because you've allowed this phone to become forgotten and ignored right from launch. You should've taken a cue from HTC and just released the Z, and no ZL at all. Instead you've scattered your launch with 2 variants and made sure that we cannot buy both of them on every carrier. Unlike the HTC One, which will be available on all carriers.