good article,
with regards to the Desire, to a large extent, the tech savy people who actually care what version of firmware they are on will be looking at forums like this and wont have too much of an issue getting 2.2 or whatever version they want.
The majority of the remaining owners dont care what version they have, they just want the latest popular handset and only use the basic phone, text, and social networking features of the hanset anyway, they dont have a clue that they are on an older firmware version or even what that means...lol.
Im glad I didnt wait for O2 to get things sorted though.