Regardless of wether or not it is going to charity, $10 is way too much for an app like this. At $10, it is one of the most expensive apps on the market. The app should have gone the donation route, or at most charged $5. For $10, they are going to loose 99% of their user base, and make maybe a few thousand dollars total. For $5, they would loose 50% of their user base, but make about the same amount, but keep alot more users happy. For $1.99 they would loose 10% of their userbase, but they would make a whole lot more money then they will charging $10. At $1.99, I could easily see them making $10k off of the app. What they have done has to be one of the stupidest moves in history of the android market, and obviously whoever did their market research needs to be fired.