I've read and watched a bunch of reviews, and waded through a thicket of forum posts and comments sections, and made the following mental list of common misperceptions about the Maxx. I'm sure there are plenty more -- please add yours: - "Kevlar-coated back" or "Kevlar pattern" The back of the phone is indeed a Kevlar shell with a soft touch coating, not just a faux pattern. - "Double the memory of the Ultra" It's more. There are 24 gigs of usable space after system overhead, versus 10 gigs on the Ultra (according to Verizon's data sheet) -- technically 2.4x more space. - "Active Notification just lights up the middle of the screen" I've seen this written (and spoken) in such a way it implies there's an active matrix LED panel underneath, illuminating a zone or region of the screen. The screen is AMOLED, so really it's only the individual pixels in the clock numerals and unlock icons that are illuminated. - "A bigger phone than Samsung's five-inch S4" True, but Samsung's 5" screen includes on-screen buttons, so really it's equivalent to a 4.7" display, and that's why the whole S4 can be 0.3" shorter. - "Not a 1080p screen like HTC and Samsung" True, yes, and many reviews point this out as a Negative in their summary, but fail to remind us that elsewhere in the review they say how sharp the screen is, and almost all fail to mention the potential battery life implications of lighting fewer pixels -- a justifiable trade off.