I agree, but FWIW Verizon sets the brand names of the Droid line of phones (and you forget the Droid Razr Maxx and the Droid Razr Maxx HD, so it's even more confusing).
And Motorola, when they make these decisions, are probably figuring that they will be doing all customer support. They have no consideration at all for third party support forums like this one.
I think that the major difference between the Turbo and Maxx, besides the radios, is the included "bloatware" - there is no Verizon software in the Maxx, and I doubt there are apps like NFL Mobile, etc. I believe that they are both the Quark. It'd be interesting to see what the system versions are, though.
Also, for what it's worth, the Droid Ultra is the XT1080, the Droid Maxx is the XT1080M, but the software within the Droid Maxx says XT1080, as does the silkscreen printing on the phone. The only major difference is battery size and qi charging, but if the phone reported what the build.prop version number says, the Maxx would say XT1080.
All very frustrating for us...