Thanks for sharing. I take the "inside source" posts with a grain of salt, but I hope that the logic behind Samsung and LG's Android Wear watch pricing adds up to $249 being proper.
That said, my other theory is that, while they offer the $249 price, with likely a choice of one leather or plastic band, the other bands and colors (in particular, the stainless steel version that everyone was so enamored by - myself included) will cost between $29-$49 each (or maybe more). So, for people that would want the stainless steel band, they'd technically end up paying $298 or more anyway.
Just a theory though.
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