Alot of RSS readers on the market look pretty but when you click on a story take you straight to the web page. That for me defeats the object of the whole google reader concept. News rob doesnt do this. All stories are loaded within news rob itself with cut down layout and graphics enabling you to save bandwidth and operate the program even when on GPRS. With a variety of options within for syncing, story retention, etc this program really is an all rounder. And should you wish to view the story in more detail you can tap on the header and it'll load the page within the app. Ingenious!