I've searched high and low for a solution with no avail. In gmail contacts you can create a nickname for contacts, which I love. For example, say I have a friend who is nicknamed 'Hoss' but his real name is Josh Henry. I don't want his display name to be Josh Hoss Henry, but I still want to be able to search for the contact Hoss. I maintain my personal contacts with full name, business, position, etc to maintain my professional and personal network, but I know some people I went to school with primarily by nicknames, but this isn't a convienent way to name people when using emails and forwards, etc. Anyone have a solution or is there a way to pressure Google to incorporate it in a new release of Google syncing?