Apple has much more than JUST the app store. My new car (and a lot of other cars) have iPod controls built in. Pioneer just announced a line of BluRay players that you can control with your iPhone. There are a lot of products that cater to the hottest selling cellphone out right now. The new iPhone's screen being the same size (but higher resolution) will give it greater pixel density, and will make it look nice. Still small though. All that being said, I hate AT&T, and iPhone world domination aside, it still doesn't stack up to all of the features of the EVO. Make no mistake though, the processor WILL be better than ours, and their app store maintains the lead (and the phone is certainly more integrated with other products than any of the Android phones are yet). Apple isn't scared. Yet.